Asda introduces major change to stores for customers wanting to buy beer – ‘be quickR …

asda introduces major change to stores for customers wanting to buy beer be quick

Sumary of Asda introduces major change to stores for customers wanting to buy beer – ‘be quick’:

  • The food retailer is the latest to introduce a new concept in store to help shoppers be more environmentally friendly.
  • Asda has partnered with craft beer specialists Craft on Draft to create its new refillable station.
  • The aim is to use draft beer pumps to freshly pour Asda’s beer selection into refillable glass containers.
  • In this way, both Asda and shoppers will be able to save on packaging, and the glass containers can be reused again and again.
  • He said: “As part of our partnership strategy we want to bring new and exciting concepts into stores that have never before been seen by our customers – and Craft on Draft is a great example of this.
  • “The Craft on Draft team’s expertise in the hospitality industry will bring a range of drinks to our store that are unlikely to be found elsewhere and that complement our strong existing beers, wines and spirits offer.
  • “The refillable element of the trial gives customers the chance to pick up a new tipple and make a small change to help them shop more sustainably in our Milton Keynes store.

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