How people decide when they have so many choices

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Sumary of How people decide when they have so many choices:

  • A new study using eye-tracking technology suggests that the amount of time people spend looking at individual items may actually help them decide..
  • said Ian Krajbich, co-author of the study and associate professor of psychology and economics at The Ohio State University..
  • Krajbich conducted the study with lead author Armin Thomas of Technische Universität Berlin and Felix Molter of Freie Universität Berlin….

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