Sumary of We’re sick of COVID. So government messaging needs to change if it’s to cut through:
- Yet after what feels like a never-ending 18 months of lockdowns and COVID-19 saturated government messages, we’re all just a bit over it.
- So government communications must adapt to our changing needs and emotions to reach people suffering pandemic fatigue.
- Here’s how government messaging needs to change at this stage of the pandemic.
- Gradual exhaustion and ability to engage with government public health messaging is not unusual and is part of a complex interplay of factors, including those relating to risk and control.
- So governments must recognise the potential consequence of monotonous messaging, making it all too easy for people to switch off.
- Governments can provide this by explaining how specific actions taken can make a difference to overall outcomes.
- Here are four ways government messaging needs to change to stave off pandemic fatigue.
- 1. Understand people Governments must identify and understand population groups who have notable pandemic fatigue, such as people with lower education, young males or health-care workers.