We’re sick of COVID. So government messaging needs to change if it’s to cut through

were sick of covid so government messaging needs to change if its to cut through

Sumary of We’re sick of COVID. So government messaging needs to change if it’s to cut through:

  • Yet after what feels like a never-ending 18 months of lockdowns and COVID-19 saturated government messages, we’re all just a bit over it.
  • So government communications must adapt to our changing needs and emotions to reach people suffering pandemic fatigue.
  • Here’s how government messaging needs to change at this stage of the pandemic.
  • Gradual exhaustion and ability to engage with government public health messaging is not unusual and is part of a complex interplay of factors, including those relating to risk and control.
  • So governments must recognise the potential consequence of monotonous messaging, making it all too easy for people to switch off.
  • Governments can provide this by explaining how specific actions taken can make a difference to overall outcomes.
  • Here are four ways government messaging needs to change to stave off pandemic fatigue.
  • 1. Understand people Governments must identify and understand population groups who have notable pandemic fatigue, such as people with lower education, young males or health-care workers.

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