A women’s health magazine has had to apologise for a tweet that encouraged readers to “burn off those Christmas calories”.
The UK-based Women’s Fitness magazine tweeted December 27: “Are you getting out for a run, walk or cycle today? It’s a great day to burn off those Christmas calories… post your pics here!”
Are you getting out for a run, walk or cycle today? It’s a great day to burn off those Christmas calories… post your pics here! pic.twitter.com/aG7vQIp9nu
— Women’s Fitness mag (@WomensFitnessuk) December 27, 2020
But, its attempt to motivate people to stay fit and share their exercise routine backfired, with social media users calling it out for writing something that could potentially trigger those with eating disorders.
Check out some of these reactions:
I find it really sad that in 2020 you’re promoting the need to ‘burn off’ Christmas calories😢 I think that’s a very triggering and outdated message to be sharing. You’re encouraging women to work out from a place of guilt/shame which I think is very negative and dangerous
— Stay Sassy 💕 (@stephelswood) December 27, 2020
PSA: no one needs to ‘burn off’ or feel guilty about Christmas calories!!!! I for one will not be moving today. see also: @stephelswood insta story.
— Harriet Prior (@HarrietEPrior) December 27, 2020
As a mainstream fitness magazine, why not use the opportunity to promote the positive mental and physical health benefits to be gained from going outdoors/ exercise; improved mood, better sleep, more energy etc.…