Greta Thunberg and Fridays For Future, from global myth to local mobilization

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Sumary of Greta Thunberg and Fridays For Future, from global myth to local mobilization:

  • A study by Silvia Díaz-Pérez, Roger Soler-i-Martí and Mariona Ferrer-Fons, members of the UPF JOVIS research group of the Department of Communication, analyses the activist’s speeches and messages on social networks and their legitimization through her personal story, and it also looks into the “Fridays for Future”.
  • As Soler-i-Martí, co-author of the work explains, “despite the rejection of personalist leaderships and despite the particular characteristics of the local group, the activist’s global framework is very present in the discourse broadcast on “Fridays for Future”.
  • The construction of the frames in social movements arise from two-way dialogue between the global and the local dimensions And Soler-i-Martí adds, “In addition, the study reveals how the experience of local groups of the movement also influenced the evolution of Thunberg’s discourse, which has changed over time, incorporating new actors and strategies…

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