Study finds surprising source of social influence

study finds surprising source of social influence

Sumary of Study finds surprising source of social influence:

  • Should you send the product to Kim Kardashian in the hope that she’ll love it and spread the word to her legions of Instagram followers?
  • However, a forthcoming study in the journal Nature Communications finds that as prominent and revered as social influencers seem to be, in fact, they are unlikely to change a person’s behavior by example — and might actually be detrimental to the cause.
  • So what strategy do we take if we want to use an online or real world neighborhood network to ‘plant’ a new idea?
  • Is there anyone in a social network who is effective at transmitting new beliefs?
  • To stimulate a shift in thinking, target small groups of people in the “outer edge” or fringe of a network.
  • , a recent Annenberg graduate, studied over 400 public health networks to discover which people could spread new ideas and behaviors most effectively.
  • They tested every possible person in every network to determine who would be most effective for spreading everything from celebrity gossip to vaccine acceptance.
  • “Dozens of algorithms that are currently used by enterprises seeking to spread new ideas are based on the fallacy that everything spreads virally,” says Centola.

Want to know more click here go to source.

From -

Generic selectors
Exact matches only
Search in title
Search in content

Site Language

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.